We Tried Everything From Harry Styles's Beauty Brand, Pleasing
Back in October, I got a very mysterious email about a top-secret celebrity beauty brand launch — no names, no …
Home »
The Latest Manicure Trend Is 2021's Answer to Black Nail Polish
All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, …
I'm Bloody Terrified of Heidi Klum's Halloween Makeup
As the reigning queen of Halloween, Heidi Klum sure knows how to put together a shockingly creepy look. Every year …
This TikTok Hack Creates Perfect Cat-Eyes With Press-On Nails
TikTok never seems to skip a beat with the eyeliner hacks. One of the latest tips popularized by the app’s …
Jisoo Just Proved Wearing a French Mani in Paris Is Always a Good Idea
Before going on vacations, my sisters and I love getting manicures that fit the vibe of our trip. Island excursions …
L.A.’s Ted Gibson and Jason Backe Launch Beauty Mentorship, Fundraising Program: Worth Up Alliance
Celebrity hairstylist Ted Gibson and his husband, colorist Jason Backe — owners of Starring by Ted Gibson hair salon in …
Il Makiage Invests in Hyperspectral Imaging Ahead of Wellness Launch
Il Makiage is betting on hyperspectral imaging software as it builds out two stand-alone brands, the first of which will …
EXCLUSIVE: Courtney Shields’ New Beauty ‘Standard’
Influencer Courtney Shields’ forthcoming beauty company is dictated by a new “standard.” Shields and her business partner Jeff Lee, formerly …
Shiseido Launching Innovations Fund in China
PARIS – Shiseido Co. Ltd. said Thursday that it is launching an innovations fund with Boyu Capital to explore investment …
Soko Glam’s Charlotte Cho Releases Second Book, ‘Little Book of Jeong’
After sharing Korean skin care secrets in her debut book, Soko Glam founder Charlotte Cho has turned her attention to …
Benefit x Crocs Is the Footwear-Meets-Makeup Collaboration You Didn't Know You Needed
We've witnessed some unexpected collaborations over the years — HipDot x Tapatio, Tonymoly x Minions, E.L.F. x Chipotle, and Innisfree …
Sexual Wellness Brand Maude Raises $5.8M Series A
Maude, a modern and inclusive sexual wellness company, has raised a $5.8 million Series A round. The fundraiser was led …
Experts Reveal The Truth About Gaining Weight While Eating at Night
As you try to lose weight, you might’ve heard about some people advising you against eating the moment the clock …
Values are Top of Mind for Beauty Consumers, According to FIT Master’s Students
The beauty consumer is going through a big shift, according to FIT master’s students in Cosmetics and Fragrance Marketing and …
House of Wise CBD Raises $2 Million
House of Wise, a CBD brand, has raised $2 million in seed funding. The brand was launched by Amanda Goetz, …
Sephora Adds Accelerate Participants to Brand Matrix
Sephora will soon add eight brands founded by women of color to its roster. The retailer has just wrapped the …
Bliss Obtains B Corp Certification
Bliss is the latest beauty brand to become a certified B Corporation. Bliss, which relaunched in the mass market in …
Officina Profumo Farmaceutica di Santa Maria Novella Marks Milestone Opening Up to Newness
MILAN — “We’re a 800-year-old start-up,” said Gian Luca Perris, chief executive officer of Officina Profumo Farmaceutica di Santa Maria …