Avon Starts Stand4her Initiative

PARIS — Avon Products Inc. is launching Stand4her, a worldwide, 10-year initiative to help 100 million women annually by improving their earning power and ability to have safe and happy lives. It is part of the beauty company’s overarching strategy, called Open Up Avon, instigated by group chief executive officer Jan Zijderveld.

“The core purpose for Avon is to enable women to earn their own incomes on their own terms,” Chris Wermann, Avon chief communications officer and president of Avon Foundation for Women, told WWD.

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