In product design, imagining end user’s feelings leads to more original outcomes
Developing original and innovative products is critical to a company’s long-term success and competitive advantage. Thus, gaining a better idea …
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People recycle more when they know what recyclable waste becomes
Researchers from Penn State University and Boston College published a new paper in the Journal of Marketing, which finds that …
New X-ray measurement approach could improve CT scanners
A new measurement approach proposed by scientists at the National Institute of Standards and Technology (NIST) could lead to a …